The ‘sixties’ brought something new from the US to Germany. Drive-In Cinemas became the ‘hot-spot’ for couples, lovers and families and they could stay in their car. In the late eighties most Drive-In Cinemas have been abandoned due to new media.
As a corona-response to strengthen communities and families in many cities Drive-In Cinemas re-open; some cities even start new forms of Drive-In Cinemas. For many people and families today Drive-In Cinemas is a break in the lock-down routine while maintaining social distancing. For local cinemas and cultural events which have been shut down during the crisis and are suffering from economic breakdown, the new form of Drive-In Cinemas offers the opportunity to keep their customers and to maintain some income during the crisis.
Traditional forms of events are creatively re-invented and re-designed by going back to the basic social (cultural) needs of people. Lesson: if you focus on the basic needs your business is built upon instead of money and economic growth, you might be able to re-invent your business for a sustainable future. Of course there are barriers and challenges:
- Drive-In cinemas are car-focussed, hence less ecologically sustainable. New ideas?
- How can we integrate single people without cars while maintaining physical distancing?
- How do we develop a sense of community in a Drive-In cinema? Community-building instead of commercials?
Story shared by Wolfgang Stark, Germany.